About Gennoctua
Gennoctua is a lightweight plugin — not a bulky SDK — that lets shoppers see themselves in a product before they buy, across an entire catalog, live in about three days from install.
Founded April 2024. Headquartered in Texas, USA, with presence in Singapore and Paris.
Gennoctua's underlying rendering and personalization technology is patent-pending.
Not a pilot or a concept — Gennoctua is live in production today, deployed as a pay-as-you-go plugin.
Recognition
Gennoctua is a member of NVIDIA's program supporting cutting-edge startups building on NVIDIA technology.
Selected for the NRF Innovators Showcase, exhibiting at NRF: Retail's Big Show Europe, Paris, September 15–17, 2026.
Advisors
Shane Ankeney joined Gennoctua as a formal advisor. He spent 35+ years in media and advertising, including President of Havas Media Group North America (Havas Media Network) from 2015 until stepping down at the end of 2023, and senior roles at Initiative, TBWA\Chiat\Day, Doner, and Carmichael Lynch. He was named a MediaPost All-Star in 2020 and also sits on Cast Iron Media's advisory board.
Consent and image capture happen directly inside the plugin, at the point of use. Generation is cloud-assisted today — on-device generation isn't yet mature enough to run at production quality, so we're honest about that rather than claim otherwise. The result is cached on the shopper's own device, not retained on Gennoctua's or the retailer's servers, and each install captures fresh rather than sharing an identity across apps.
FAQ
Gennoctua was founded in April 2024, headquartered in Texas, USA, with presence in Singapore and Paris.
Gennoctua's technology is patent-pending.
Gennoctua is a member of NVIDIA Inception and was selected for the NRF Innovators Showcase, exhibiting at NRF: Retail's Big Show Europe in Paris.
Shane Ankeney, former President of Havas Media Group North America, joined Gennoctua as a formal advisor.
