Personalized Video
Instead of filming one look on a model under one lighting setup, Gennoctua generates a version of that exact video starring each shopper — their face, their skin tone, their lighting — generated per person, at scale.
How it works
Bring your existing creative concept or product video brief — no new physical shoot required for every SKU or segment.
Consent and capture happen directly at the point of use, the same architecture as every other Gennoctua use case.
Generation is cloud-assisted; each shopper's version is rendered from the same creative concept.
Website, app, email/SMS, and in-store — your own properties, not a platform you're renting reach from.
Why now
The video commerce shift is already underway — see the market research below. Gennoctua is built for exactly that shift, at the individual level rather than the segment level.
Consent and image capture happen directly inside the plugin, at the point of use. Generation is cloud-assisted today — on-device generation isn't yet mature enough to run at production quality, so we're honest about that rather than claim otherwise. The result is cached on the shopper's own device, not retained on Gennoctua's or the retailer's servers, and each install captures fresh rather than sharing an identity across apps.
Why visual personalization, why now
Market research, not Gennoctua-specific results. Sources: market.us (video commerce market size & CAGR); SellersCommerce video marketing research roundup, 2026.
FAQ
Personalized video generates a version of a product or ad video where the actual shopper — not a model or persona — is the subject, generated per person rather than shot once and shown to everyone.
No — the core pitch is the opposite: one hero creative brief, generated per person, without a new physical shoot for every SKU or segment.
No. The most defensible way to describe the architecture is a hybrid: the expensive per-person generative step happens once (for example, at consent/onboarding), the result is cached client-side, and a lighter compositing pass runs per campaign or SKU at serve time reusing that cached asset.
On owned surfaces — your website, app, email/SMS, and in-store — rather than being dependent on a single third-party platform.
The other three use cases
Live in about three days, pay-as-you-go. Book a walkthrough built around your own products.
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